What Does The Future Hold?

Declining income is a problem throughout the game, not just in Yorkshire. The business and marketing side is now almost as important as the playing. Clubs could not survive without the revenue from advertising and sponsorship and the grant from the England and Wales Board. We have also decided to sell our own branded merchandise, a fantastic idea that was produced by an associated supporter. The funds from this will go towards helping to fund Yorkshire’s Cricketer team as much as we can. Our list consists of scarves, hats, and even drinks labels that are sold at the club. We …

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